Guess Who Else is Scared of PRISM

Business and the advertising industry!

via... AdAge
Privacy legislation has been brewing in congress for years now, but a combination of public apathy and strong industry opposition has kept it at bay. Could the Prism data surveillance scandal become the watershed moment that propels it forward?

It's too soon to tell how revelations that the U.S. government has been mining web communications and phone logs will impact public opinion, but none of what the government has been implicated in doing would be possible if corporations weren't mining and storing consumer data, often for advertising purposes...

Of course, many in the ad industry hope this government data-gate serves as a foil to commercial data practices, resulting in less focus on how marketers gather and use consumer information. (more)